Tuesday, June 26, 2007

iPhone Rate Plans Released

The iPhone news continues. AT&T has offically released the rate plans for the iPhone, and they don't look too bad.

This comes from AppleInsider: "All iPhone monthly service plans are available for individuals and families and are based on a new two-year service agreement with AT&T. Individual plans are priced at $59.99 for 450 minutes, $79.99 for 900 minutes and $99.99 for 1,350 minutes. All plans include unlimited data (email and web), Visual Voicemail, 200 SMS text messages, roll over minutes and unlimited mobile-to-mobile and a one-time activation fee of $36. Family plans are also available."

That doesn't sound too bad to me. I'm not a smart phone users myself...I just need something to make phone calls and play Sim City on, but those rate plans seem easy enough for me.

It looks like AT&T is really going to use the iPhone to push subscriber growth, instead of using it as a cash cow and gouge users with high data rate plans that were required for activation. Honestly, it seems like a smart move. Subscriber growth is pretty stagnant now in the new user realm, by now everyone who wants a cell phone has one. So, it AT&T can use this now to get people attached to their brand with the "hot new phone," it only spells good things for them in the long term.

-Steve

No comments: